2014_05_21_Video_And_Social_Media (1)

  1. Avoid posting without a graphic;
  2. Keep it short and sweet – no one reads lengthy posts;
  3. Make your post relevant to your tenant base [avoid Happy Friday syndrome]
  4. Engage your audience [questions, crowd-sourcing, contests]
  5. Accept constructive criticism. It makes your business better;
  6. It’s OK to sell. Occasionally not constantly.
  7. Do not use social media to regurgitate the Rules and Regs;
  8. Experiment with posts at different times and days to see which ones “reach” farther;
  9. Building staff can be great resources;
  10. Connect and co-operate with your local business association for events and exclusive deals for your residents.